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MOJEH Exclusive: The Outnet's Emma Mortimer celebrates 10 years of the luxury e-tailer

May 14, 2019 | 7 min read

In Dubai to celebrate the The Outnet's 10th anniversary, managing director Emma Mortimer sat down with MOJEH to share the secrets of the brand's success

If you're on the lookout for great designer pieces without breaking the bank, savvy shoppers know that The Outnet is the secret weapon for shopping luxury labels off-season, and at a fraction of the price. With an extensive line-up of names that include mega-brands like Gucci, Dolce & Gabbana and Fendi, to contemporary labels such as Zimmermann, Equipment and Victoria Beckham, the e-tailer cleverly caters to the sartorial tastes of every type of woman, from the lover of Boho-luxe to the chic sophisticate, which has made it a powerful shopping platform for women the world over.

On a recent trip to Dubai to celebrate its 10-year anniversary, The Outnet’s managing director Emma Mortimer sat down with MOJEH to discuss the brand's secret to success and its diverse new anniversary campaign that stars make-up artist Lisa Eldridge, singer Paloma Faith, photographer Quentin Jones, model Alec Wek and the region's very own Jessica Kahawaty.

Emma Mortimer, managing director, TheOutnet,com
You’re in Dubai for a very exciting reason! The Outnet is celebrating its 10th anniversary – how amazing is that?  
How has the site evolved since the launch? 

The relationships that we have with those brands are so strong that now we're in a position to be able to do these exclusive collaborations. And our customer base has grown; the business has grown, so to see that growth of the brand, the business, our customers – and speaking to our customers – I love it!

I'm excited to meet our customers here. They all they have similarities, are all very smart, confident and successful women, but there are nuances in every region, so it's brilliant to be able to understand exactly what that is and then evolve and tailor what we're doing to support them, make it easy for them, and exciting to them.

Tell us about the 10th anniversary campaign? 
How do you get brands on board with the site and for a discounted price?
How would you describe The Outnet customer?
How would you describe the Middle Eastern customer? 
Do you notice any trends in terms of what the regional customers are looking for? 
Why was it important to add the ‘Modest Shop’ option as its own separate category?
Brick and mortar stores versus shopping online? 
What are your tips for shopping online?