The country club aesthetic continues to rise in popularity, allowing us to live vicariously and manifest days spent under the sun, lemonade in hand between padel lessons. Marrying the sporty aesthetic with a dash of high-society dressing is FRAME, the California-based fashion brand which has just unveiled its fourth collaboration with Ritz Paris.
The limited-edition collection blends California cool with Parisian sophistication and features 35 pieces from cashmere sweaters and polos to the brand’s best-selling crewneck sweatshirts. The hero piece of the collection is the trench coat, which is enhanced with a silk scarf lining and finished with gold buttons.
This month, FRAME is hosting its first activation in Dubai, courtesy of Ounass. The pop-up is taking place in Mall of the Emirates and allows shoppers to explore the FRAME x Ritz Paris collection as well as a selection of womenswear and menswear, including the brand’s beloved denim. 16 to 22 January, Mall of the Emirates. Explore the collection
