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Is This The Most Unexpected Collaboration Of The Year?

Apr 08, 2024 | 5 min read

Practical yet precious — Simone Rocha collaborates with Crocs to give their iconic clogs a pearl-encrusted makeover

Practical yet precious - Simone Rocha collaborates with Crocs to give their iconic clogs a pearl-encrusted makeover

Comfort takes a turn towards the unexpected with a Simone Rocha x Crocs collaboration. The collection elevates the practical, polarising footwear with whimsical embellishments – think: pearls and crystals – that contribute to a more feminine take on the silhouette. If you weren’t into Crocs before, this may or may not be the opportunity to change your mind.

The oddly shaped footwear has recently garnered attention, especially among Gen Z, contributing to a surge in demand for all its latest launches, with many pieces selling out in part due to Crocs' celebrity clientele (Justin Bieber, Ariana Grande and Priyanka Chopra are all fans). Irish designer, Simone Rocha, hops on the bandwagon by incorporating her feminine aesthetic into the brand’s signature designs. First seen on the Spring/Summer runways, the pieces use glittering adornments to tie into the designer’s concept of marrying femininity and utilitarianism.

Since its debut, the collection has ignited anticipation among fashion lovers worldwide. Whether it’s the rubber-and-bling mishmash or the growing popularity of the brand, there is something about Crocs that keeps customers coming back. The wait is almost over, with the collection hitting stores on 10 April. Will you be picking up a pair? Learn more

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