Long-time collaborators Nike and Jacquemus have joined forces for a third time, coming together to release a collection of lifestyle pieces. Comprising sneakers, clothing and accessories, the collection infuses Jacquemus' spirit into iconic Nike silhouettes. Case in point: the Nike x Jacquemus Air Max 1. Elsewhere, the Le Swoosh bag is guaranteed to be a sell-out success; now available in red, white and blue, it transforms the Nike trademark into a crossbody and celebrates Simone Porte Jacquemus' French roots. As for clothing, sports bras, maxi skirts, tennis dresses and tracksuits all infuse the It Girl charm of Jacquemus' collections while remaining fitness-focussed.
The Nike x Jacquemus campaign features a star-studded cast including Serena Williams, Juliette Binoche, Central Cee and Lila Moss.
2024 is the summer of sports - the UEFA Euro and Wimbledon are underway while the Summer Olympics take place in Paris at the end of July. "I see the collection as a mix of sport, fashion and culture in the most beautiful city in the world, where Nike athletes will take centre stage this summer." Nike x Jacquemus is available online here today and in-store at Dubai Mall, UAE from 13 July. As for worldwide shoppers, set your alarms for 25 July, when the collection will be live on nike.com.
