Mojeh

Misha Nonoo's Work of Art

Jul 28, 2015 | 6 min read

Bahraini designer Misha Nonoo is on a mission to bring exquisite tailoring to every wardrobe

Inspired by contemporary art and strong women, Misha Nonoo is a designer who wants to make her exquisitely tailored designs a familiar friend in the wardrobe of every woman. Born in Bahrain to an Iraqi father and English mother, raised in London and with all the entrepreneurial spirit of a New Yorker, her global outlook brings a unique modernity to her designs. Part of the CFDA Fashion Incubator program and with fans from Sarah Jessica Parker to Gwyneth Paltrow, we interviewed New York-based Misha in MOJEH Issue 29 to find out just what drives her creativity.

By Natalie Trevis

Backstage at Misha Nonoo AW15

You started out in tailoring, how is that reflected in your designs?

To me, fit is the most important design detail, which is why I apprenticed at a local atelier in the garment district before I started my own label. Much of my tailoring employs the British ‘straight shoulder’, making a woman look strong and poised whilst exuding a faintly masculine essence that is juxtaposed by the feminine curve of a woman's body. 

Are you inspired by tailoring when it comes to your own wardrobe?

The idea of tailoring and designing pieces that are intended to last an eternity has always left an impact and has inspired my wardrobe sensibilities as well as my brand today. I believe that proper tailoring can make a woman’s life easier - a familiar friend in her wardrobe that she can always rely on.

Are your designs influenced at all by your Bahraini heritage?

Certainly. Growing up in Bahrain, my parents routinely took me to the Arabian souks, exposing me to a world of colors. I infuse that appreciation of color and beautiful fabrics with each of my collections particularly in the prints. 

Designer Misha Nonoo

Your collections are often inspired by art, what does art mean to you personally?

Contemporary art is a consistent source of inspiration for each collection that I design. When I am not designing I am exploring the art world, I often visit artist studios, galleries and fairs. Similar to the woman I design for, I am culturally curious. Contemporary art leads me to new experiences and discoveries.

You collaborated with artist Dustin Yellin on SS15, how did the collaboration come about?

I met Dustin in Aspen three years ago and was immediately drawn to his work and unique perspective as well as the femininity represented in his glass collages. I wanted to work with Dustin specifically as his work illustrates a romantic tension and subtle details, which appeal to the women and the world I envision. It has been a dream come true working directly with a highly respected contemporary artist such as Dustin and sharing this experience with my woman.

What’s the defining feature of your label?

Classic crisp tailoring, sheer feminine touches and contemporary art. 

Backstage at Misha Nonoo AW15

What has been your most memorable fashion moment?

Collaborating with Dustin Yellin for the SS15 collection was a very memorable experience, especially when he walked down the runway in one of my designs. For my AW15 collection, I collaborated with an incredible organisation named Decoda; they are an affiliate ensemble of Carnegie Hall. We worked together to compose the runway music, which was performed by a live string ensemble.

Who has influenced your style most over the years?

Dianna Vreeland. Dasha Zhukova. My mother.

How long did it take you to define your personal style?

My motto is life is not easy but getting dressed every morning should be. I would say I have always had a uniform that marries empowerment with ease, which is what I design for my woman. My designs are for the successful woman that strives to have it all, that's why my pieces are versatile - they can be worn anywhere from the office to a cocktail party or art opening. For my AW15 collection I styled looks with different cotton shirting elements, layering these pieces under dresses, skirts, and knitwear. These pieces make getting dressed in the morning fun and easy. 

Artist Jarno Kettunen recreates the AW15 designs backsatge. Backstage photography by Shawn Brackbill

How does your style change during the summer?

I wear a lot of jumpsuits. I love them because they are tailored and feminine.

What’s the best advice you have ever received?

There are no shortcuts to any place worth going. Be prepared to work long hours. Listen to your passion and do what you love. Try to work for a small company where you will have the opportunity to wear many hats and try various different roles in order to fully understand where your strengths lie. 

Is there an inspiring book, artwork or movie to which you always return? 

I love reading biographies in my spare time - especially those of powerful women in history. Right now I am really inspired by themes of individuality, self-expression and perception as seen in Laurie Simmons: How We See exhibition in New York City.

Do you have a favourite place to travel to in the Middle East?

Bahrain because it is where I grew up.