Mojeh

Talent, charm and a love of glamour is making Eli Mizrahi of Mônot, one of the industry’s rising stars

Talent, charm and a love of glamour is making Eli Mizrahi, the Lebanese designer behind New-York-based brand Mônot, one of the industry’s rising stars. For Mizrahi, a creative consultant-turned-designer, today’s woman is both sensual and self-confident, and his svelte designs merely assist in amplifying that attitude. He’s best friends with supers such as Ajak Deng and Madisin Rian, while the likes of Kate Moss and Alek Wek are only two of the fashion heavyweights starring in Mônot’s autumn/winter campaign. What’s more, just two seasons in, his collection previews in Paris garner an audience brimming with fashion’s A-listers. Captivated by his penchant for ‘sexiness’ within a landscape that currently favours sentiments such as ‘bohemian’ and ‘athleisure’, we sat down with the designer who is re-writing all of the rules.

Tell us about the Mônot woman.
 

Is she a result of her times or has she always existed?
 

How do you want your designs to make her feel?
 

You once said: “The bad girls are my top priority! Those are the ones who are going to support my brand and buy my products.” We’re intrigued...
 

You moved from the Middle East to New York as a political refugee as a teenager. Were there any moments that served as a catalyst for creation?
 

Your own personal style is celebrated for its expressionism and flamboyancy – think tangerine pyjama suits, patchwork pants and surrealist suits. Do you enjoy dressing up?
 

What would you tell other creatives looking to cut their fashion teeth in New York?
 

You’re now two seasons into the Mônot brand. What do you most love about the design world?
 

Talk us through the inspiration for your AW20 collection.

The campaign was shot in Saudi Arabia, AlUla specifically. What made you choose the country as the backdrop to the collection?
 
 

Among others, Alek Wek, Kate Moss and Candice Swanepoel star in the campaign photographed by Luigi & Lango. What attracts you to these women?
 

And in terms of Middle Eastern icons, who are your muses?
 

Your patternmaker and seamstresses are in Lebanon. How did you find them?
 

You were born in Beirut, Lebanon. How has your Lebanese heritage influenced your design philosophy over the years?

Can you put into words how you felt after the devastating explosion on August 4?

How has the explosion affected your business?
 
 

How are you trying to stay positive during this time and what is your hope for the future?