Maison Georges Hobeika has officially entered a new era - digitally reimagined, globally accessible and more connected than ever before.
The heritage fashion House has launched a completely revamped website, along with its first-ever e-commerce platform, marking a new chapter in its evolution and inviting visitors into the Hobeika universe.
From rich visual storytelling and intimate behind-the-scenes content to a curated edit of its Spring 2025 ready-to-wear, the platform is a modern homage to the Maison’s craftsmanship and emotional signature. Each detail is meticulously considered - because, as the brand has long proven, luxury is not just about the product, but the experience.
Co-Creative Director Jad Hobeika told MOJEH, “Having an online shop is a doorway to everyone who wants our products from the comfort of their homes. Being able to access our boutique, anytime, from anywhere, and enjoy our creations makes it a dream come true. We are so excited to see what the new chapter holds and how the world is going to style our pieces in their everyday adventures.”
For a fashion House deeply rooted in couture traditions, this digital reinvention is both bold and necessary. It’s a reflection of where fashion is headed - toward global accessibility, emotional connection, and intuitive storytelling.
