As the clock strikes 2025, one of the most iconic partnerships in fashion history gets a fresh, joyous regeneration. Louis Vuitton and Takashi Murakami, the renowned Japanese artist who redefined pop culture with his whimsical, kaleidoscopic aesthetic, are celebrating the 20th anniversary of their landmark collaboration. And what better way to mark two decades of creativity than by reintroducing their collaboration with a cutting-edge re-edition that promises to bring even more colour, craftsmanship, and innovation to the world.
For those who recall the groundbreaking Louis Vuitton × Murakami debut back in 2003, the memory is laced with magic. Murakami’s signature motifs - his multicoloured Monogram, playful Superflat Panda, and smiling flowers became iconic symbols that transcended both the fashion world and art culture. The collection, initiated by then-Louis Vuitton Artistic Director Marc Jacobs, forever changed the way we look at fashion collaborations. Fast forward to 2025, and the House and the artist have teamed up once again to reimagine the original designs with a technological and artistic precision that pushes boundaries while honouring the timeless legacy they’ve created.
This expansive re-edition, dubbed Louis Vuitton × Murakami Chapter One, launches a collection of more than 170 exclusive pieces, each infused with Murakami’s infectious sense of joy and creativity. It is not just a “re-release” but a full-on celebration of a creative bond that has grown richer over the years, now enhanced by cutting-edge technology, digital printing, and advances in craftsmanship. Every detail has been perfected to ensure Murakami’s signature motifs - such as his iconic Monogram Multicolore.
Murakami’s reworked Monogram, with its 33 radiant colours, is seen splashed across the House’s most famous creations. Think Louis Vuitton’s coveted City Bags - the Dauphine, Speedy 25, Keepall, and OnTheGo - plus wallets, belts, sunglasses, and even a custom-made Malle Wardrobe featuring 33 Speedy bags. The classic Monogram now takes on an entirely new life, printed with a digital vibrancy that amplifies the joyful chaos of Murakami’s signature colours.
Perhaps the most thrilling aspect of this new collection is how it amplifies the playful and surreal quality of Murakami’s art. His Superflat Panda - that adorable yet mischievous creature that first appeared in the original collaboration returns with even more charm. The panda’s sweet, simple smile now graces a range of Louis Vuitton bags, from the OnTheGo PM Chain to the Zippy wallet, as well as keychains and even a skateboard. It’s impossible not to smile when you see the Panda, its gentle face emerging from the fabric in a pure moment of whimsy.
And then there’s Murakami’s Superflat Garden - a stunning motif of cheerful, smiley flowers, their vibrant petals bursting with colour, that now graces a selection of Louis Vuitton perfumes. The limited-edition Attrape-Rêves and Imagination bottles are transformed with the joyful, uplifting design, embodying Murakami’s belief in the endless positivity and playfulness of nature. Not to be overlooked, the Louis Vuitton × Murakami collaboration extends to the world of fashion accessories, with bold prints appearing on footwear, scarves, and even the brand’s signature luggage.
The collection was unveiled in an immersive, visually arresting campaign that includes in-store activations, pop-ups, and dynamic window displays, ensuring fans of both Louis Vuitton and Murakami can get an up-close view of this incredible artistic convergence. Expect to see the iconic pieces of the re-edition displayed alongside larger-than-life visual landscapes, bringing the colours and energy of the collection to life in a new and exciting way.
Louis Vuitton × Murakami is about the joy of creativity, the power of collaboration, and the way art can redefine the way we experience the world around us. And, of course, it’s a reminder that great things - like this artistic alliance, only get better with age.
The Louis Vuitton × Murakami Chapter One collection is available for order now, with a second chapter dropping in March, highlighting the artist’s signature Cherry Blossom motif - perfect for the new season. Here's to 20 years of colour, art, and a partnership that has stood the test of time.
