Louis Vuitton unveils its Women’s Cruise 2025 collection through the lens of renowned photographer Jamie Hawkesworth, presenting an exquisite intersection of fashion and architecture that pays homage to Barcelona’s rich artistic heritage.
After the brand’s unforgettable May show at Park Güell, Louis Vuitton returned to Barcelona’s most iconic landmarks to continue its celebration of the city’s unique spirit. Under the creative direction of Nicolas Ghesquière, the Women’s Artistic Director, this campaign transforms locations like the undulating curves of La Pedrera and the high-spirited heights of the Fundació Joan Miró into a canvas for the season’s most striking silhouettes. Ghesquière’s vision expertly melds modern craftsmanship with the soul of Barcelona, bringing new life to the city’s architectural marvels through fashion.
Hawkesworth’s imagery captures models as both statuesque and dynamic, an ode to Louis Vuitton’s legacy of travel, escapism and elegance. In this collection, soft tailoring meets fearless structure, each piece inspired by the natural beauty and architectural brilliance of the city, inviting viewers to experience an inspired journey through fashion’s future anchored in history.
