Lily James Fronts My Burberry Black Campaign

1 min 31 sec

Shot by iconic photographer Mario Testino, Burberry’s ad for My Burberry Black stars British actress Lily James in her first global advertising campaign.

My Burberry Black has been created by Chief Creative and Chief Executive Officer Christopher Bailey, in collaboration with renowned perfumer Francis Kurkdjian. An intense and sensual interpretation of the iconic fragrance My Burberry, it fuses the scent of sun-drenched jasmine flower and peach nectar with a touch of rose.

Inspired by the black Burberry Heritage Trench Coat, the signature scent is housed in a rich, amber-coloured glass bottle. A dark-horn finish cap echoes the trench coat’s distinctive buttons and a hand-tied black English-woven gabardine knot honours the weatherproof fabric invented by Thomas Burberry over 100 years ago.

© Copyright Burberry/Mario Testino and a special thanks to Harvey Nichols-Dubai

  • Words by: Annie Darling