Stepping into a Jacquemus boutique is like walking into the designer’s imagination—where Mediterranean charm meets bold creativity and modern luxury. With recent openings in Dubai, New York, and most recently London, Simon Porte Jacquemus isn’t just selling fashion; he’s crafting immersive experiences that enchant audiences worldwide and redefine how luxury retail is perceived.
In the heart of London’s Bond Street, Jacquemus’ latest boutique defies the city's winter gloom by evoking the warmth of a Mediterranean summer. Opened to much fanfare, the store combines sparse, airy interiors with playful elements, creating a sense of rhythm and flow throughout its four floors.
The boutique’s design, curated in collaboration with OMA, contrasts the Victorian building’s historic façade with a contemporary interior characterised by neutral tones, sweeping curves, and angular lines. The space integrates sculptural installations with fashion, featuring everything from menswear and womenswear to Jacquemus’ iconic leather goods. A private VIP salon crowns the boutique, offering an exclusive retreat for the brand’s most loyal clientele.
Adding an unexpected twist, corgi dogs- quintessentially British - roam the space, lounging on plush furnishings and adding a whimsical touch to this otherwise sleek environment. It’s a deliberate nod to Jacquemus’ ability to mix high design with an approachable, human element, making the London boutique a standout on the global stage.
Across the Atlantic, Jacquemus’ Soho boutique offers a serene escape from the city’s frenetic energy. Designed with the same Mediterranean influence, the New York store features open spaces, warm neutral palettes, and an emphasis on natural light. Every corner feels curated yet inviting, reflecting the brand’s ethos of blending elegance with accessibility.
This boutique brings Jacquemus’ coveted pieces to life, from the beloved Le Chiquito bags to sculptural ready-to-wear collections. It’s a sensory experience that goes beyond shopping, inviting visitors to explore the intersection of fashion, art, and community.
In the Middle East, Jacquemus’ Dubai Mall boutique offers a new interpretation of the brand’s aesthetic. Designed by OMA architects Ellen van Loon and Giulio Margheri, the store mirrors the minimalist elegance of its counterparts while drawing inspiration from the region’s love for grandeur and innovation.
The boutique’s floor-to-ceiling off-white tones, dramatic arches, and asymmetrical lines create a space that feels both expansive and intimate. Divided into distinct zones, the Dubai store showcases handbags, accessories, and womenswear as if they were pieces in an art gallery. It’s a celebration of the brand’s artistry and its ability to adapt while maintaining its core identity.
These new flagship stores - alongside the original in Paris - demonstrate Simon Porte Jacquemus’ talent for storytelling through space. Each boutique captures the spirit of its location while staying true to the brand’s Mediterranean roots. From the sunlit minimalism of New York to the playful grandeur of Dubai and the historic-meets-modern aesthetic of London, every store offers a unique chapter in the Jacquemus narrative.
What sets Jacquemus apart is its ability to make retail an experience rather than a transaction. Sparse product displays encourage visitors to explore, while the integration of art, architecture, and playful details invites them to linger. These boutiques are destinations, not just stores - a concept that has redefined luxury retail.
