IT girls of style

From the fun loving Chiara Ferragni who amassed a million followers thanks to her blog The Blonde Salad and the effortlessly chic founder of Buro24/7, Miroslava Duma, to style savvy Aimee Song, we look to three of street style's power houses for summer styling inspiration. 

By Dmitri Ruwan

Chiara Ferragni

With an aura that transcends mere fashion, Chiara Ferragni of The Blonde Salad displays style that is hugely relevant to the youth culture of today. For August her must haves included fringe in multiple variations, classic denim shorts and lightweight dresses in crisp cotton and lace. All photographed against tropical locations by her boyfriend/photographer. Paradisiacal perfection. 

Style: Hippy chic/Italian glamour

Miroslava Duma

Redefining traditional fashion perceptions of both businesswoman and journalist, Miroslava Duma, the founder of major fashion news website Buro 24/7 is known for her effortless elegance and high-end designer looks. Favouring upcoming labels from her homeland Russia, this Matryoshka sized mogul continues to take the style scene by storm. Her current picks include updated Chanel jackets, lightweight embroidered day dresses and crisp tailoring.

Style: Contemporary elegance/Daring volumes

Aimee Song

The sought after interior designer and It-blogger behind Song of Style rose to fame with her unique approach to fashion that combines mesmerising interiors with her unique sense of fashion. The multi-talented LA-based blogger continues to inspire via her staple summer style including lightweight frocks and neutral seperates, not to mention the incredible destinations she just happens upon.

Style: Cali glamour