Mojeh

Gucci's #24HourAce

Aug 03, 2016 | 2 min read

Watch South Korean skateboarding sensation Ko Hyojoo effortlessly glide through the streets of Seoul on her longboard. 

Gucci has teamed up with creatives from around the world to showcase their Ace sneaker in a series of collaborative Instagram videos. The 14 videos draw on art, architecture and pop culture references and use a variety of techniques such as stop-motion, animation and narrative-based filmmaking. One of the videos features Ko HyoJoo a South Korean longboarder skating her way through the streets of Seoul. Ko who took up skateboarding as a form of escapism from her full-time job two years ago, has become an internet sensation due to her unique style and graceful skateboarding skills. 

To see more of the collaborative videos visit www.gucci.com/24HourAce

Take a look at our five favourite Ace styles below.