Gucci’s latest release is a radiant tribute to Ramadan, woven with silk, shimmer, and unapologetic opulence. Named after the Arabic word for ‘stars,’ Nojum transforms the sacred essence of the season into a tactile, mesmerising wardrobe.
Set against a cinematic desert expanse, the campaign is a mirage of shifting sands and starlit skies. Light and shadow, earth and ether - Gucci distils the ethereal beauty of Ramadan into something breathtakingly wearable. It’s a vision of tradition refracted through a contemporary lens: reflective, hypnotic, and utterly magnetic.
The Art of Dressing for the Night
Gucci reinvents its most coveted icons, infusing them with a celestial glow. The Gucci Bamboo 1947, Jackie Notte, and Gucci Diana handbags shimmer in iridescent leather like moonlight captured in motion. Paired with coordinating footwear - think timeless Horsebit loafers and Gucci Signoria slingbacks - each piece effortlessly transitions from sun-drenched serenity to midnight indulgence.
Flowing silhouettes, bathed in molten metallics and rich, dusky hues, set the tone - weightless yet grounded, timeless yet boldly modern. The palette, an intoxicating blend of sand, sky, and luminous sheens, mirrors the collection’s hypnotic aesthetic.
More Than Fashion, A Celebration
In a season defined by reflection and connection, this collection is a love letter to togetherness. It’s tradition, reimagined. Legacy, illuminated. And a reminder that true luxury isn’t about standing out - it’s about feeling something deeper.
Now available in select Gucci boutiques and online, Gucci Nojum invites you to embrace the glow of Ramadan in unparalleled elegance. Shop now
