The Parisian designer making sustainability chic...
You design a capsule collection each month. Why?
I made this decision for many reasons. First, this rhythm allows me to have total creative freedom. I can release what I want, when I want. It’s also a very good way to get closer to our customers, instead of following the crazy outdated rhythm of the traditional fashion calendar. This method of development ensures the collection is always moving, with new pieces coming in. It’s like a never-ending story that goes on and evolves.
How would you describe your line?
I want to create a ready-to-wear line with a couture touch, but for every day. Creative garments, but easy to wear. High quality, consciously made and not overpriced.
Why are you so eco-conscious when it comes to fashion?
For me, it is fundamental to have a sustainable approach: respecting both the planet and the people working on our garments. Most people do not know how much work there is behind one piece. A whole team is involved in the development of each garment, and everything we make is the result of a long process: we design models, build patterns and canvas, select fabrics, cut and manufacture, and prepare orders with care. Eco-consciousness for me means to always choose the better option through the whole process – from the choice of material to the choice of manufacturers.
Tell us about your upcycle and recycle programme...
Last November, we turned the windows of our shop into big laundry baskets to collect old clothes from people, and give them a second life. With some of these old garments I created new and very limited edition upcycled pieces and we also gave some to charity associations to make sure they would live on, and wouldn’t be thrown away.
