Nora Attal Fronts the Launch of Farfetch Middle East

Yes it's true, Farfetch Middle East is finally here! Following an announcement made earlier this year that Farfetch had signed a joint venture agreement with Dubai's luxury retailer Chalhoub Group, the online platform made its regional debut with the launch of its Arabic language site. Starring British-Moroccan model Nora Attal, the site promises shoppers an unrivalled array of luxury fashion from around the world in the region’s local language. “As one of the largest luxury markets in the world, the Middle East is so important to Farfetch,” said José Neves, Founder and CEO at Farfetch. “We’re thrilled to be able to bring our customers in the region an unrivalled range of beautiful products that they can’t find anywhere else from around the world.” With over 880 boutique and brand partners, the site has also teamed up with influencer Leena Al Ghouti and Algerian fashion designer Wathek Allal to help customers navigate Farfetch’s curated pieces.