Talking exclusively to MOJEH, Syrian-born designer Rami Al Ali discussed his latest Haute Couture collection for spring/summer 2020. Presented in Paris, the 22-piece showcase revealed a fantastical take on avant garde with feminine silhouettes adorned in tulle and silk organza. Here, the Middle Eastern designer offers a backstage glimpse into the floral-inspired collection.
For SS20, we embraced the celebrated orchid and channelled its splendour. A symbol of beauty and strength, the orchid is delicate in its nature but bold in its stature. I looked to illustrate not just the physical beauty of the flower but also the essence of what it represents. It encapsulates the spirit of couture, and also the DNA of the Rami Al Ali brand.
Mainly tulle for its fluidity and ability to shape strong forms yet look delicate and light. I also incorporated satin and silk organza, as well as lace but not in a classic, floral sense.
I usually start by compiling 2-3 themes and create a universe of inspiration for each. From there, I see which I’m most affected by and what inspires my creative vision the most organically. The orchid was derived from one of these initial concepts. I immediately began creating designs and using references that complimented our brand DNA. I then begin selecting the Pantone colours and working on the first phase of production by experimenting with new silhouettes and structures. Once I have an initial plan I look to develop the rest of the collection.
I think there is a greater demand for the concept now than ever before. In the current fashion climate, the desire to obtain individuality is something still revered. Couture is the ultimate expression of individuality; therefore it allows the industry to continue to flourish.
I still consider myself in the stage of shaping my professional character. I have been through a lot and accomplished many professional feats but I still have much to achieve.
Professionally there is a lot of exciting plans install for 2020. Some have been in development since 2019 while we continue to perfect the concept and execution.
