The Middle Eastern fashion scene is undergoing a remarkable transformation as ethical and sustainable brands take center stage. Gone are the days when going green meant dull designs, drab colours and hefty price tags. Today, sustainability is not just trendy; it's becoming a standard for brands aiming to stay relevant and responsible. This shift aligns with a global movement towards conscientious consumption, bringing a fresh wave of fashion that combines style with purpose.
A 2022 PwC Middle East survey revealed that 60% of consumers in the region have become more eco-conscious in just six months, transforming their lifestyles for the better. As environmental and social awareness rises, so does the demand for eco-friendly apparel. These savvy shoppers are increasingly factoring in sustainability when making purchases.
Today’s Middle Eastern fashionistas prioritise transparency, fair labour practices and sustainable materials. This shift is pushing brands to step up their game, embracing responsible and ethical practices to meet new consumer demands. Fashion is no longer just about looking good – it's about feeling good about your choices, too. Here, MOJEH rounds-up the region's pioneering ethical fashion brands.
Okhtein
Okhtein, an Egyptian brand founded by sisters Aya and Mounaz Abdel Raouf, marries traditional craftsmanship with modern design. By employing local artisans and using sustainable materials, Okhtein supports cultural heritage and provides fair wages. Shop now
Roni Helou
Roni Helou, a Lebanese designer, stands out for his zero-waste designs and ethical labour practices. His collections often feature upcycled materials and he is a vocal advocate for environmental and social issues within the fashion industry. Shop now
The Giving Movement
The Giving Movement, a UAE-based brand, is redefining ethical fashion in the Middle East. By using recycled materials and ethical production methods, it ensures sustainability at every step. Additionally, the brand donates a portion of its proceeds to charity, setting a new standard for socially responsible fashion in the region. Shop now
Abadia
Abadia from Saudi Arabia, founded by Shahd AlShehail and Wafa AlObaidly, champions sustainable luxury. The brand uses eco-friendly materials and ethical production methods, highlighting the importance of preserving cultural heritage. Shop now
