Mojeh

Emilia Wickstead On Designing Dresses That Empower Real Women

Sep 14, 2020 | 5 min read

The designer talks to MOJEH about finding inspiration in lockdown, celebrating female-led businesses and helping women to feel empowered

Inspired by the quintessential charm and romance of the English countryside, Emilia Wickstead’s latest capsule collection is blooming with easy-to-wear, paper-light dresses printed in florals that are primed for a warm-weather wardrobe. Exclusive to Matches Fashion and titled ‘This Woman’s Work’, the edit of blouson-sleeved silhouettes and timeless tea dresses is modelled by eight real women; inspiring female entrepreneurs who have been handpicked by Wickstead. Here, the British-born designer talks to MOJEH about finding inspiration in lockdown, celebrating female-led businesses and helping women to feel empowered.

You said: “I designed this collection to make warm-weather dressing easy,” what design differences might we find in comparison to your previous collections?

Inspired by the English countryside, tell us how you morphed your ideals of an English garden into the collection?

What has the outdoors and countryside meant to you over the past few months?

Tell us about the starting point for the ‘This Woman’s Work’ project. What was your original springboard/inspiration?

We’re intrigued by your comment: “These are the women of our time and this is their remarkable work.” Can you tell us about this, what characteristics do you think define ‘women of our time’?

Your recent collections and their corresponding campaigns have each celebrated inspirational women. Why do you think this is important, especially in 2020?

Find Emilia Wickstead's This Woman's Work capsule at Matchesfashion.com