Maria Grazia Chiuri never shies away from a feminist statement. The creative director is the first female in Dior’s 70-year history to hold the post, after all. At her Dior debut in September 2016, Grazia Chiuri sent T-shirts emblazoned with the slogan “We Should All Be Feminists” down the runway as an homage to the Ted Talk by Chimamanda Ngozi Adichie.
For the SS24 ready-to-wear presentation during Paris Fashion Week, models walked a candy-coloured runway as phrases including "I do not belong to anyone else" and "My body is not a product" flashed behind them. These slogans and depictions of sexist advertising campaigns were part of the ‘Not Her’ art installation by artist Elena Bellatoni.
The collection highlights historical female stereotypes - the witch, the femme fatale - through a largely black, seductive collection of undone lace, tailored outerwear, frayed knitwear and Zodiac symbols. See all the looks in the gallery above and rewatch the show below.
