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Set against the splendour of Drummond Castle's gardens in Scotland, the Dior Cruise 2025 collection envisioned by Maria Grazia Chiuri unfolded as a splendid journey marked by rich discoveries, imaginative narratives, and deep reflections. This collection masterfully intertwined the storied legacy of Dior with the romantic and tumultuous history of Scotland. Dior Show Scotland
The last time the brand presented a runway show in Scotland dates back to 1955, when Christian Dior himself hosted a fashion show at Gleneagles Hotel in Perthshire and another at Central Hotel in Glasgow.
Dior Cruise Scotland 2025: A 1955 Legacy Revisited
Exclusive Collaborations: Scottish Artisans Meet Dior's Legacy
Continuing her tradition of integrating local artisanship, similar to her previous resort shows in Mexico, Spain and Morocco, Chiuri collaborated with Scottish designers and artisans. This included tweeds and cashmere from Johnstons of Elgin, knitwear from Esk Cashmere, and traditional headwear from Robert Mackie and Harris Tweed.
A notable collaboration was with Samantha McCoach, a young Scottish designer from Le Kilt, whose involvement brought a youthful and street-smart edge to the collection.
The collection featured wool dresses of various lengths paired with jackets and coats that borrowed from masculine tailoring, incorporating iconic fabrics and precise cuts. The iconic Dior bar jackets were reimagined in heathery plaid shawls, while the collection also showcased robust corsets and armour-inspired pieces. Evening wear dazzled with black Jacobean velvet and intricate embroidery, with a standout dress featuring white lace that gracefully framed the neck and chest.
The final touches of the collection highlighted the Scottish influence with subtle yet powerful accessorising—pearls hung from leather chokers, and the tough edge of studded and quilted leather crossbody bags and casually unzipped biker boots contrasted with the refined garments.
Chiuri's latest offering for Dior was a poetic dance through time, merging past with present and hinting at the future.
