While studying at Parsons School of Design, New York City, Alexandra Alvarez was frantically searching for the perfect top to pair with some trousers she had designed in her final year. After this search proved futile, she soon realised that there was an unlikely chasm in the market. Consequently, in 2014, her eponymous fashion label ALIX was born.
Alvarez focuses on crafting luxury basics that are versatile, as well as comfortable. Her neutral-hued, minimal bodysuits have quickly become fundamental wardrobe staples for various celebrities and influencers, including Kim Kardashian West, Kendall Jenner, Lady Gaga and Gigi Hadid.
Both Kendall (Left) and Kylie (Right) Jenner have been photographed wearing ALIX. Images Courtesy of @AlixNYC^
Fashion has always been Alvarez’s passion and she desperately wanted to study the subject during her undergraduate degree at Boston University, Massachusetts. It was here that she was first nicknamed Alix – in jest – because of the way she said her own name in her Cuban-Meets-Miami accent.
After much contemplation, she remained apprehensive about her career prospects so decided, instead, to pursue communications and marketing. Upon graduating, Alvarez worked for Lanvin and helped open their first U.S. store, where her adoration for the industry resurfaced.
Each ensemble is both polished and practical, utilising the universal principles of sportif sensibility. Materials vary from jersey to silk so that these bodysuits can seamlessly transform from a layering staple to an outfit’s focal point. Wear with a voluminous skirt or wide-legged trouser; a distressed denim jacket or casual Tee.
ALIX’s ingenious designs adapt to each woman’s perfect fit. Alvarez strives to make her clients feel confident in their own skin, as well as with their natural shape. Last year she launched a curve-flattering swimsuit line consisting of elegant one-pieces and vibrant bikinis. ALIX is truly the label for a woman who prioritises comfort alongside style.
