Hublot
Hublot continues its annual tradition of celebrating Chinese New Year through special Spirit of Big Bang timepieces. In honour of the Year of the Snake, a gold three-dimensional serpent coils around the three counters, its head at the 12 ‘o’ clock mark. The celebration extends to the case and strap, the latter of which boasts an innovative embossing technique to replicate the appearance of scales. The Spirit of Big Bang Year of the Snake is limited to 88 pieces and available in select Hublot boutiques. Learn more
Miu Miu
Miu Miu celebrates Chinese New Year with a sartorial tribute to the Year of the Snake. The limited-edition collection is casual yet celebratory and features oversized sweaters, tweeds and jewel-encrusted denim as well as exclusive iterations of the Penny, Wander and Arcadie bags. Snakes are represented in bag charms, while zip-front hoodies and t-shirts are available in the striking red hue synonymous with the occasion.
The House debuted The Encounter, a short film starring Liu Haocun and Zhao Jinmai, to reveal the collection. It follows the actors as they find themselves in a peculiar predicament in a Beijing restaurant. Shop now
Faurè Le Page
Tradition meets House codes at Fauré Le Page for Chinese New Year - leather goods and accessories in the Maison’s signature Paris Blue are sprinkled with festive red and serpents to commemorate the Year of the Snake. Shop now
Bvlgari
If there was ever a Maison fitting of a Year of the Snake celebration, it’s Bvlgari. Its own serpent is an emblem that has maintained icon status for over seventy years and, for 2025, Bvlgari revisits history once more. The Serpenti Cuore 1968 bag, born from the archives, offers the illusion of two halves of a love heart - one side formed by the bag’s body, the other by the snake-shaped handle. With a detachable strap and an array of colours (including the apt Royal Ruby), it’s the perfect gift this Chinese New Year. Shop now
Jil Sander
Jil Sander is honouring Chinese New Year with a limited-edition collection of wardrobe staples. The four-piece collection features the Snake Ballerinas, Snake Loafers, and two sizes of the Snake Pouch, all crafted from printed leather that evokes the intricacies of snakeskin. Shop now
