After making its debut in Marsailles in May 2024, the Chanel Cruise 2025 collection is travelling to Hong Kong. The Cruise 2025 presentation will take place at the Hong Kong Design Institute on 5 November.
The Hong Kong Design Institute was selected as the location for the show because it is a hub of creativity and innovation - the Marseilles presentation took place at the MAMO Centre d'art de la Cité radieuse de Marseille, a creative space with angular, intriguing architecture that mirrors that of the Hong Kong Design Institute. Despite the similarities, it was not only the surrounds that influenced the choice of location. The House opened its first Hong Kong boutique in 1979 at The Peninsula and aims to continue to strengthen its relationship with the metropolis through this collaboration.
