Saudi-born beauty brand Asteri Beauty has expanded into Kuwait with the opening of its first boutique in Al Kout Mall on 24 October, 2024. Known for celebrating Arabian beauty in all its diversity, this expansion represents a new chapter for Asteri as it reaches into the Kuwaiti market. The brand, crafted for a spectrum of skin tones and designed to be resilient across various climates, is the vision of Sara AlRashid, a designer with a background in interior architecture and two master’s degrees in spatial and interior design. Her expertise brings a unique aesthetic to Asteri Beauty’s flagship store, integrating elements of the Arabian Gulf’s rich heritage.
Drawing on the local history of fishing and weaving, the Al Kout Mall boutique is designed with intricate net and thread wall art that reflects the Gulf’s maritime traditions. Modern light fixtures add depth, symbolising the artistry of weaving that has been part of the region’s culture for centuries. The store’s interior creates a visual and cultural connection between Asteri’s products and its surroundings, combining beauty with tradition.
To celebrate the launch, Asteri will host an interactive pop-up at 360 Mall, allowing customers to explore the brand’s offerings through product demos, applications and exclusive activations; the 360 Mall installation will continue until 20 November. This pop-up invites beauty enthusiasts to immerse themselves in the world of Asteri, with chances to win exclusive gifts and learn more about the brand’s commitment to modern Arabian beauty. Shop now
