We caught up with the international fashion icon Alexa Chung while shooting the latest autumn/winter 2015 campaign for Longchamp in Miami's Wynwood District.
You’re currently the face of Longchamp. What do you think you have in common with the brand?
I think we share an appreciation for classic and timeless design as well as practicality and functionality without compromising aesthetics.
Did you enjoy this shoot?
It was great. We were in Miami surrounded by all the amazing murals and interesting graffiti. When you’ve been in the dreary NY weather for months, I was delighted to be shooting in sunshine next to palm trees.
Which Longchamp bag is your personal favourite?
I adore the smaller saddle bags they have this season. They come in a range of different colours but red and cream are my favourites.
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How would you define your style?
My style is a balance between the masculine and feminine sides of my personality. For example, if I wear a pretty dress, I like to pair it with flats. If I’m in jeans however, I’ll wear a very girly blouse. It’s all about balance.
Where does your incredible sense of style come from?
I just like how things look. I’m not afraid to try new trends or be laughed out of a room. I also know myself very well so I think it’s a mixture of those things. That and copying my mother’s style without knowing it.
For many people, you are the ultimate style icon. Who are your style icons?
Patti Smith, Linda McCartney, Nico, Anita Pallenberg, Kate Moss, Keith Richards and David Hockney to name a few.
Read the full interview in the September issue of MOJEH.
Accompanying the campaign, photographed by Max Vadukul, is a short film directed by Paul Barulis from the graffiti-splattered streets of Miami, showcasing Longchamp's Le Pliage Héritage Mini bag in a triple-tone colour palette.
