Melt-Your-Heart Alert! Net-A-Porter Launches Kidswear



July 2018

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The e-commerce ventures in to kidswear with Gucci collection

For six weeks only, Gucci Kids is now available to buy online at Net-A-Porter launches kidswear. It marks the e-commerce site’s inaugural venture into the category and is quite possibly its most adorable project to date. Think romantic and light-hearted styles in Gucci’s signature quirky style. Campaign images feature signature animal print motifs and the iconic logo on smocks, dresses and baby-grows. You’ve been warned, both the clothing and mini-models are melt-your-heart material. Celebrating the imaginative aesthetic from the brand’s multi-layered palette, the offering is the essential children’s counterpart to the runway collections. Pink party dresses fit for a princess and complete with a roaring embellished tiger, brightly embroidered hoodies and floral playsuits in the perfect baby blue ensure this vibrant collection is the ultimate mini me statement. MOJEH favourites come in the form of a tweed-two-piece in blue and red. Already a staple spring-summer18 womenswear piece. And athleisure style t-shirt and track pants featuring the iconic Gucci stripe. Perfect for any boy or girl who prefers clothes to run around in. Albeit in one of fashion’s most luxurious sweatsuits…

Pieces will be available for babies and Girls & Boys up to age 12, and will include unisex options.

Gucci collaborates with Frieze London

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