As the Covid-19 pandemic continues to impact the world, luxury fashion labels, beauty brands and jewellery houses have pledged their support to the fight against coronavirus by offering much-needed donations and medical supplies.
Earlier this month luxury conglomerate LVMH announced its decision to use its fragrance production lines to start making hand sanitiser and fellow luxury group Kering committed to donating 3 million masks to the French health service.
Now, many designers and labels are coming together to offer their assistance to those impacted by the coronavirus crisis — from Burberry trading trench coats for hospital gowns to Bulgari swapping high-end perfume for hand cleansing gel, here's a round-up of the brands making a difference.
Victoria’s Beckham’s eponymous fashion and beauty lines will donate 20% of sales (from Victoriabeckham.com and Victoriabeckhambeauty.com) to Feeding America in the US and the Trussell Trust in the UK — helping to support vulnerable people during these uncertain times.
Luxury Roman jewellery house, Bulgari, has decided to manufacture — with the support of its historical fragrances partner, ICR — sanitising hand cleansing gel, made to be distributed across Italian medical facilities. “I believe as a major economic actor and symbol of Italy, Bulgari has a responsibility to contribute to the national effort to help prevent, fight and eradicate Covid-19,” said Bulgari CEO Jean-Christophe Babin.
Earlier this month, Prada’s co-CEOs Patrizio Bertelli and Miuccia Prada, and chairman Carlo Mazzi, personally donated six intensive care and resuscitation units to three hospitals in Milan. Following the donation, the brand responded to Tuscany’s request for healthcare supplies by keeping its Montone factory open to produce 80,000 medical overalls and 110,000 masks for hospitals in the Tuscan region.
