Loewe has opened its first outlet in Kuwait City’s The Avenues Mall
The Avenues Mall, Kuwait City has welcomed the country’s first Loewe store. The largest shopping centre in Kuwait is home to the 240-square-metre store which offers women’s ready-to-wear, accessories and menswear. In addition, the store will present products from Loewe’s art collection to mimic the atmosphere of avid art collector and Loewe Creative Director Jonathan Anderson‘s home.
The interior exudes tranquility thanks to a blend of concrete, campaspero stone and marmorino plaster, punctuated by hand-braided maple wood and pink-and-white ceramic walls. A combination of neutral tones in the form of shelving and furniture is juxtaposed with pops of colour in accent chairs and foliage.
Art and authentic crafts are central to the brand’s philosophy and it continues to maintain its commitment to artists that have a long-standing relationship with the brand. Speaking to MOJEH, Anderson explained “Craft is incredibly important and it’s sometimes underestimated in terms of contemporary art, but I think it’s an incredible tangible thing. To me, collaborating with artists is the best way to enrich the brand.”
Lebrillos, traditional Spanish ceramic bowls used for cooking, adorn the walls and are a nod to Loewe’s Salone de Mobile presentation in which the pieces were first featured. A variety of artwork has been hand-selected to decorate the space, including Derbyshire Landscape, Day and Pink House Cumbria – wool carpets handmade by graphic artist John Allen – and Hatate 11, a sculpture by Japanese glass artist Yoshiaki Kojiro. Loewe The Avenues Mall, Kuwait City, Kuwait is now open.
- Words by Savanna Smith