The high jewellery house celebrated for its flamboyant approach to design is next to enter the realms of e-commerce
De Grisogono and Net-A-Porter join forces as the Italian house becomes the next high jewellers to be shopped online. The brand launches with its iconic Allegra collection – named after the house’s founder and designer, Fawaz Gruosi’s, daughter Allegra – with captivating visuals (featured below), embodying the brand’s spirited charisma. Black diamonds shrouwded in twirling white diamonds are encouraged for hot sumer nights, while triple layered rings in pink gold are teamed with barbie red.
“I think in volumes, I imagine in colours, I design in lights,” says designer Fawaz Gruosi. Allegra is a collection anchored in joy, audaciousness and beauty. But most importantly and in keeping with the Net-A-Porter DNA, it’s wearble – designed to slip on at any point of the day and with any outfit. Think dual natured bracelets, perfect with both a white shirt and an evening gown. Or fan shaped black and white diamond earings which evoke a high-bohemian spirit with hair worn down, and alternatively a high-octane spirit with sleek hair and make-up. These are pieces for women who dare to be bold.