Creating high-end experimental eyewear at a feasible price point, South Korean brand Gentle Monster has the answer to your summer shades dilemma. Offering ultra-modern designs that boast high fashion appeal, the frames are A-list approved with a cult supermodel following that includes Hailey Bieber and Kaia Gerber. Here, MOJEH talks to the brand’s Global Project Development Team to discuss the Middle Eastern market, the importance of individuality and how to stay ahead of the trend-driven curve.
We certainly all know eyewear is very important to the Middle Eastern customer. Gentle Monster presents the largest selection of models per season and we can cover everyone’s taste and need. We believe Gentle Monster offers something that no other eyewear brand can: quality fashion eyewear with the best retail experience.
The brand’s popularity actually started to rapidly grow a few years ago. We definitely had a strong presence before that for our approach as an eyewear brand but has since took off to a whole new level with a global outreach and approach. I think people are more open to the idea of investing in different eyewear and we believe Gentle Monster stands out in the market.
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