What was once reserved for ski-dads and tourists has been reintroduced to mainstream fashion thanks to designers such as Balenciaga, who successfully revived the once outdated puffer jacket. Kenzo, Stella McCartney and Vetements are among some of the other names spearheading the trend with contemporary designs helping to redefine its worth in our closets. The runways saw off-the-shoulder jackets layered over turtlenecks and extended collars adding a cool-girl edge, with the fashion-pack quickly following suit and adopting it.
This season its context has changed. Its athleisure aesthetic has been replaced with more retro styles. Drape your puffers over a floral midi dress or don with cigarette trousers and an oversized knit for a fresh take. Accessories are highly important - look to horizontally-inclined shades and large statement earrings to complete the look. Click through to see our pick of the puffers that will see you through our coldest months.
