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Gucci Cruise 2019: 5 Reasons The Eerily Cool Show Gave Us Chills

May 31, 2018 | 4 min read

Alessandro Michele brings back the dead

Alessandro Michele brought the dead back to life for Gucci Cruise

Taking to Arles, Gucci Cruise 2019 marked the third cruise collection to take place in France this year. The show headed to the Provencal city of Arles, following Dior's fashion rodeo at the great stables of Domaine de Chantilly and Louis Vuitton's modernist setting at the Fondation Maeght in the Saint-Paul-de-Vence village. It was Alyscamps, the Roman necropolises, where designer Alessandro Michele pulled out all the ghostly theatrics in tribute to the famous ancient cemetery. From a burial ground as runway to the rock ‘n’ roll widowed characters that walked it, here are 5 reasons why the Gucci cruise show gave us chills.

The Old School Invite

Forget traditional post, Alessandro Michele went one step further and sent out 400 telegrams to invite the fashion pack to Arles. In today's fast paced digital age, getting summoned by hand-delivered message definitely beats regular mail.

The Late Night Show

What's more spectacular than a show staged in a cemetery? A show staged in a cemetery at night! Guests were treated to a late night presentation, 9:45 pm to be exact, as models floated across the fire split burial ground amid white smoke and rows of flickering candles.

114 Different Looks

Yes, if you combine all the men and women looks sported in Arles, they total to a staggering 114. Inspired by the idea of death, with references both ancient and modern, Michele sent out a ghostly parade of clashing patterns, colours, florals and even plaid. There was Victoriana mixed with retro rock‘n’roll, billowing capes vs denim jackets and eye-glass after sun-glass pairings to fill one's optical dreams.

Goth Vs. Girlie

Two different aesthetics might have dominated the Gucci woman, but the contrast together delivered the dark romance of the collection to a T. There was hair either in pretty Marie Antoinette coils or camouflaged under veils and some serious headgear, while pouts in both noir rouge and pink gloss fought a contrasting battle between dark and light.

Sweet, Sweet Serenades

How to end such a dramatic sensory-filled show? On a high note of course and Sir Elton John hit all the right ones as he performed his biggest hits, including Rocket Man, at the evening's after party.