Emirati Label Odeem Launches Its Spring/Summer 2022 Collection

Wednesday

18

May 2022


A melting pot of modern design and regional flair, Emirati brand Odeem’s latest collection of arm candy is most certainly worth the investment

“I design for the confident woman who has an understated sense of style,” Fatma Al Otaiba, Emirati designer and founder of Odeem tells MOJEH. “She knows what she wants, and purchases a handbag because of its style rather than the label.”

 

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And none are more stylish than those found in her new SS22 collection, which offers a lesson in both form and function. Reflecting the brand’s South African and Italian craftmanship paired with the UAE’s universal design language, Al Otaiba has added new key bag styles to her repertoire — the Bucket and Baguette in nappa leather, the Nikita clutch, Flor and Mini Flor, Shoulder Bag and Mini Igor in exotic skin. Crafted from a complex colour palette there are styles and hues to suit any occasion or outfit.

 

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“We are all about versatility,” adds Al Otaiba. “Our new shapes are soft and supple, and can easily be transformed from a day bag to weekend essential carry all.” Substance and style – sounds like all bases are covered. Shop now

Read Next: Everything We’re Shopping From Loewe’s Paula’s Ibiza Collection

  • Words by Naomi Chadderton
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