How E.L.V. Denim Is Reversing The Effects Of Fast Fashion

Tuesday

22

March 2022


Instagram/elvdenim

Zero waste brand E.L.V. Denim is on a mission to make the world a better place, one pair of jeans at a time

Did you know there are more jeans than people in the world? Or that we produce four billion new pairs a year, most of which are discarded? We’re all too aware of the detrimental effects of fast fashion on the environment, so we won’t go into all the details yet again (even though, on average, it takes 10,000 litres of water to make just one pair of jeans). Instead we’ll introduce you to E.L.V. Denim, a zero waste brand, renowned for its iconic contrasting jeans and jackets made with upcycled denim, on a quest to make unwanted material viable again.

 

View this post on Instagram

 

A post shared by E.L.V. DENIM (@elvdenim)

“There is no new material in any of our products, as we are trying to ‘right the wrong’ of the damage that was caused in the first place,” Anna Foster, founder and creative director tells MOJEH. “We are the only denim brand in the world to only use 100 per cent upcycled material.” Taking redundant denim and turning it into new styles, the seasonless label first finds the perfect material, before deciphering what design can be made from it. “As all E.L.V. Denim jeans are made from vintage jeans, each piece is as unique as the person who wears them,” adds Anna. “I wanted to create the brand so people could feel like they had a one-off piece, something no-one else had.”

 

View this post on Instagram

 

A post shared by E.L.V. DENIM (@elvdenim)

The brand’s upcycled denim is sourced from warehouses around the UK, where its jeans are crafted, washed by a local launderette and dropped off to the studio in an electric car – could you get any more sustainable? Well yes actually, you could. All parts of the jeans are either used to make new products, given to a local artist or donated to art schools for ongoing sustainability projects. While jeans are a key focus, E.L.V. Denim made its first foray into denim jumpsuits at the end of 2020, and now designs everything from jackets and menswear to made-to- order designs. What’s not to love about that? Shop now

Read Next: How Sustainability Will Drive The Future Of Modest Fashion

May 18th
May 09th
Chanel Saint-Tropez Boutique
May 06th
Apr 13th
Apr 08th
Mar 29th
Mar 11th
Feb 28th
Feb 21st
Bottle of Celine Rimbaud fragrance in front of an open book
Feb 11th
Feb 07th
Three bottles of Les Benjamins fragrance Notes of Nostalgia photographed on a rock
Feb 01st
Table with ABCDior homeware and floral centrepiece
Jan 24th
Spa at Palazzo Versace Dubai
Jan 17th
Pangaia Coral Reef
Jan 10th
The Dubai Collection Celebrates 20th Century Arab Art
Jan 03rd
Dec 28th
Les Benjamins store, Mall of the Emirates
Dec 07th
Bottega Veneta
Nov 16th
Nemozena AW21
Nov 07th