Dior Enlists Regional Artists For Its Dior Lady Art Project

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Qatari artist Bouthayna Al Muftah photographed by Marion Berrin

Dior shines the spotlight on regional talent for the seventh edition of Dior Lady Art

Every year, Dior collaborates with renowned artists from across the globe for its Dior Lady Art project and, for its seventh edition, the Maison teamed up with two artists from the Middle East.

Hailing from Qatar, Bouthayna Al Muftah has championed her homeland through performative works, painting, printmaking and conceptual installations. Through these art forms, she preserves traditional crafts and shares the stories of Qatar’s people. Al Muftah utilises hand-embroidered chiffon to mirror manuscripts and the art of typography, bringing together nostalgia and Arab identity without saying a word.

Bouthayna Al Muftah marries heritage with high fashion for her iteration

Cairo-born artist Ghada Amer presents an ode to femininity for her interpretation of the Lady Dior. Amer is renowned for her feminist works and continues on her multi-coloured mission to empower women through a vivid collaboration with Dior. Words representative of female strength are embroidered on the sides of the Lady Dior in playful yellow and blue patchwork, while the Maison’s signature DIOR charm is accompanied by a new GHADA iteration — an homage to the first artist of Egyptian origin to be invited for the project. The finishing touch? Intricate resin handles that elevate the piece from accessory to artwork.

Feminine and forward-thinking, Ghada Amer’s design reflects a message of female empowerment

The project is a showcase of techniques, craftsmanship and creativity, driven by the spirit of innovation. Other artists taking part in the project are Brian Calvin, Sara Cwynar, Alex Gardner, Share Hughes, Minding Kim, Zhenya Machneva, Françoise Pétrovitch and Wang Yuyang. Explore the designs

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  • Photographs courtesy of Dior