Riyadh Fashion Week 2024 has made a triumphant return, further cementing Saudi Arabia's status as a rising force in the global luxury fashion world. Now extended from three to five days, this year's edition expanded its scale and ambition, offering a grand platform for both local and international designers to captivate audiences. Held across iconic venues such as Tuwaiq Palace, Digital City, and JAX District, the event beautifully encapsulated Saudi Arabia’s growing cultural clout and its aspirations to become a global fashion hub.
One of the most talked-about collections came from Mohammed Khoja, the visionary behind the label Hindamme. Known for his unique ability to merge the ancient with the contemporary, Khoja unveiled a collection that took inspiration from the petroglyphs carved into Saudi Arabia's landscapes centuries ago. These ancient symbols were reimagined in a sleek, modern context, serving as a powerful reminder of the Kingdom’s deep historical roots while reflecting its bold, fashion-forward future. Khoja’s work epitomised the essence of the event - where tradition meets innovation in a seamless blend.
Innovation was also front and centre with Kawthar Alhoraish’s brand KAF by KAF, which introduced Sarah, Saudi Arabia’s first-ever robot to walk the runway. This groundbreaking moment underscored Riyadh Fashion Week's progressive outlook, positioning the Kingdom not just as a place of cultural heritage, but as a pioneer in the integration of fashion and technology.
Throughout the week, designers like Adnan Akbar, Tima Abid and Waad Aloqaili offered collections that masterfully balanced local craftsmanship with international trends, proving that Saudi fashion is as sophisticated as it is culturally resonant.
The presence of global icons like supermodel Elsa Hosk, along with influential figures such as James Fallon from Women’s Wear Daily and Francesca Airoldi from Condé Nast Italia, brought an additional layer of international prestige to the event.
Burak Cakmak, CEO of the Saudi Fashion Commission, emphasised the significance of the event: “Riyadh Fashion Week is not only a celebration of fashion but also of our culture and the immense potential of Saudi designers on a global scale." Supported by leading brands like ANB Bank and beauty mogul Charlotte Tilbury, Riyadh Fashion Week 2024 was a showcase of Saudi Arabia's fusion of tradition, innovation, and boundless creativity, firmly positioning the Kingdom as a major player in the global fashion landscape.
