As Paris Fashion Week SS25 continues to unfold, the event has already delivered a spectacular array of creativity and style, showcasing a commitment to diversity, empowerment and sustainability. Iconic brands have graced the runway, each offering a unique perspective on contemporary fashion while reflecting modern values. From groundbreaking materials to striking silhouettes, the collections have established an exhilarating tone for the season.
L'Oréal Paris
L'Oréal Paris made a triumphant return to Paris Fashion Week at the iconic Opéra de Paris, hosting a beauty showcase that celebrated empowerment and diversity. Featuring over 30 ambassadors including Viola Davis, Jane Fonda and Cara Delevingne, the event promoted the theme "Walk Your Worth," a fresh take on the brand’s famous tagline. Divided into six acts, the show highlighted different aspects of beauty, with Kendall Jenner closing the event in a striking red Mugler gown and debuting a blonde bob. Live-streamed globally, the show reinforced L'Oréal's message of inclusivity and self-expression.
Dior
Dior’s SS25 collection, designed by Maria Grazia Chiuri, embraced a striking monochrome palette with a blend of athleticism and elegance. The show featured Italian archer Sagg Napoli shooting arrows at a bullseye, a nod to the recent Olympic Games in Paris and an homage to the Amazone dress from Christian Dior's FW52 collection, reimagined for the modern warrior. Black and white dominated the 82-look lineup, with a few subtle touches of colour. The designs highlighted impeccable tailoring, such as off-the-shoulder collars and long black gloves acting as sleeves. Footwear was both bold and practical, with knee-high boxing shoes and sandals paired with gaiters, emphasising the collection’s focus on sleek, wearable designs that balanced strength with sophistication.
Courrèges
Courrèges presented a striking SS25 collection at Le Carreau du Temple, where a minimalist setup featured a central pool and flowing water, creating a serene, futuristic vibe. Nicolas Di Felice continued his sleek, monochromatic approach with a palette of black, white and neutrals, offering minimalist silhouettes with sharp cut-outs and sheer fabrics. The standout looks included cocoon-shaped coats and thigh-high boot-sandal hybrids. Di Felice paid homage to Courrèges' Space Age heritage while infusing a modern, post-apocalyptic edge, keeping the brand’s futuristic roots alive with contemporary flair.
Dries Van Noten
Dries Van Noten’s SS25 collection marked a new era for the brand following the founder's retirement in June after 38 years at the helm. With no new creative director named yet, the in-house design team delivered a collection rooted in Van Noten’s iconic archives. The runway was a lively fusion of the brand’s hallmark elements: bold prints, striking colour palettes and rich textiles. Eclectic combinations, such as snakeskin trench coats with satin shirts, and pinstripe blazers with ornamental skirts, created an air of vibrant chaos. The collection flowed from neutral tones to bold purples and pastels, maintaining excitement through its unpredictability.
Balmain
Balmain’s SS25 show marked the launch of its new fragrance line with Estée Lauder, blending high fashion and beauty in a bold statement. Olivier Rousteing continued to showcase his signature dramatic silhouettes and powerful shoulders, while intricate beaded portraits emphasised "The Power Face" as the standout trend. Dresses and accessories echoed the design of Balmain’s newly launched Les Éternels fragrance bottles, with glossy textures and rich fabrics mimicking makeup palettes. Rousteing’s celebration of multi-generational beauty stood out, with traditional French motifs like marinière stripes and tweed modernised through avant-garde shapes and edgy designs.
Ganni
GANNI made a striking entrance at Paris Fashion Week, showcasing its Spring/Summer 2025 collection titled The Craft, which marks a significant evolution for the brand after skipping two seasons in Copenhagen. Creative Director Ditte Reffstrup highlighted the shift towards a more mature aesthetic, blending classic tailoring with GANNI's playful spirit through refined prints and a muted colour palette accented by vibrant pops. The collection emphasised sustainability, featuring innovative materials from its Fabrics of the Future initiative, such as a bacteria-grown leather alternative and denim made from 100% recycled textiles. Collaborations with rising designers Nicklas Skovgaard and Claire Sullivan infused unique twists into GANNI’s signature styles. Set against a backdrop of a giant cauldron symbolising alchemy, the show celebrated craftsmanship and innovation, proving that while the brand embraces new directions, its Scandi roots remain firmly intact.
Acne Studios
Acne Studios' Spring/Summer 2025 collection unfolded in a sleek white space adorned with vibrant sculptures by Jonathan Lyndon Chase, reflecting themes of comfort and self-expression. The collection featured bold silhouettes, including exaggerated shoulders and puffy tailoring, alongside fitted beige looks that evoked a sense of bareness. Dramatic pieces like a grey two-piece suit with reptilian embossing showcased the brand's playful approach. Sculpted jeans, structured leather sets and oversized knits added a doll-like charm. The collection closed with garments that featured knotted scraps and asymmetrical designs, resembling outfits hastily put together. Overall, the presentation was a whimsical celebration of individuality and self-expression.
This season’s Paris Fashion Week has not just been a showcase of fashion but a powerful statement on inclusivity, creativity and innovation in the industry. Stay tuned for more!
