Mojeh

Minimal Makeup Took Over The Runway For NYFW SS25

Sep 17, 2024 | 3 min read

The more-is-more approach to makeup took a back seat during New York Fashion Week

Although fashion month is typically synonymous with bold, statement-making makeup, New York Fashion Week saw plenty of bare complexions and natural beauty looks. The focus was on dewy, real-looking skin, transformed with a touch of mascara or a gently winged liner. Ralph Lauren evoked Girl Next Door with luminous, lit-from-within skin and brushed-up brows, while Simkhai sent Amber Valletta down the runway in an almost completely bare face. The approach mirrors the rising trend of less-is-more makeup, where skin tints, liquid blushes and lip balms are favoured over full beats.

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Ralph Lauren SS25. Image courtesy of launchmetrics/spotlight

There were touches of glamour, though. Still erring on the natural side, Carolina Herrera centred the models’ beauty looks around winged liner in-keeping with its ‘60s-inspired collection. Elsewhere, Patbo and Badgley Mischka elevated a blush-heavy complexion with a swipe of glitter shadow.

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Carolina Herrera SS25. Image courtesy of launchmetrics/spotlight

Hairstyles followed the pared-back approach throughout, as many models flaunted slicked-back buns á la the Clean Girl aesthetic - Carolina Herrera’s accessorised with florals, PatBo’s tied in a neat knot. Straying from the sleek, Tibi, Tommy Hilfiger and Jason Wu opted for woke-up-like-this styles that channelled the New York City It Girl.