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Demna Continues To Challenge Convention For Balenciaga SS25

Oct 01, 2024 | 3 min read

Where haute couture meets culinary artistry

Balenciaga's Spring/Summer 2025 show at Paris Fashion Week transformed the conventional runway into an opulent dining experience, artfully merging haute couture with culinary artistry. The event attracted a distinguished audience, including celebrities and friends of the House such as Nicole Kidman, Katy Perry, Future and Lindsay Lohan, all eagerly anticipating the visionary creations of designer Demna.

Set against a backdrop reminiscent of an exquisite banquet, the show featured an impressively long dining table that served as a striking centrepiece. This original concept invited guests to partake in a shared experience that elegantly blurred the boundaries between fashion and social dining. Demna’s latest collection unfolded like a meticulously curated menu, with each ensemble revealing a new layer of inspiration and creativity.

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The show commenced with an array of garments that boldly redefined traditional notions of lingerie. Models graced the runway in intricate lace bodysuits, diaphanous overlays and artfully layered pieces, exuding an air of confident sensuality. Accessories such as garters and silky robes enriched the dialogue between allure and refinement.

As the narrative progressed, the focus shifted to a series of more modest yet equally striking silhouettes. Dresses characterised by high necklines and dramatic cutouts offered a fresh perspective on coverage, juxtaposing restraint with audacious exposure. This thoughtful interplay captured the essence of Demna's design philosophy, which challenges conventions while celebrating individual expression.

An intriguing element of the collection was its inventive incorporation of everyday technology. Models showcased smartphones adorned with Balenciaga’s distinctive branding, while bags featured integrated charging ports, blending practicality with high fashion. The use of hats that obscured the models' faces added a layer of sophistication and intrigue, inviting engagement from the audience. Accompanied by the energetic sounds of Britney Spears' iconic anthem Gimme More, the show became an exhilarating celebration of fashion's transformative potential.