Sole DXB Is Back And Better Than Ever

2 min read
Photo courtesy of Farel Bisotto for Sole DXB

Sole DXB is celebrating a milestone at this year’s edition, taking place from 9 to 11 December

After Coronavirus forced Sole DXB, the region’s biggest culture and lifestyle festival, to skip the past two editions, it is pulling out all the stops for its 10th anniversary. The three-day event sees a calendar bursting with exclusive drops, panel discussions – including with The MOJEH 100‘s Emaan Abbass, whose brand Ketish is offering free breast cancer screenings on site – musical performances and sports tournaments.

The 2022 edition spotlights Arab excellence and will be hosted by Moroccan artist Hassan Hajjaj, who will officially launch his brand, Andy Wahloo, at this year’s event. Another limited-edition drop that has ticket holders buzzing is the Sole x SONRA collaboration comprising 100 limited-edition sustainable sneakers inspired by the colours of Marrakesh. Other brands setting up shop at Sole DXB this year include The Giving Movement, New Balance, Les Benjamins, Sephora and Adidas, while you can shop up-and-coming, independent labels from across the globe at the d3 Marketplace at Sole DXB. The Sneaker Swap – in partnership with YouBetterFly – is also returning this year, allowing collectors to buy, sell and trade sought-after styles.

The 2019 edition saw 36,000 visitors

Sole DXB veterans have no doubt spent countless hours cheering on the sidelines of the festival’s basketball court and, for the first time, the festival welcomes a skatepark and football pitch, in partnership with Precious Trust and Kappa. After a day of shopping of spectating, dance your way into the early hours with a show-stopping line-up of musical acts including headliner Jorja Smith and the region’s favourite hip-hop, soul and RnB artists. If you aren’t a streetwear fan yet, the electrifying spirit of Sole DXB is sure to convert you. 9 to 11 December, Dubai Design District. Buy tickets here

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