Launched by Her Highness Sheikha Fatima bint Mubarak Al Ketbi, mother of the nation, in 2015, Emirati Women's Day takes place on 28 August to honour, celebrate and highlight the achievements of Emirati women in the United Arab Emirates and beyond. Emirati Women's Day also serves as a reminder of the nation's commitment to gender equality and empowerment and symbolises the UAE's mission to break barriers and foster an environment in which women can thrive. Here, MOJEH speaks to eight inspirational Emirati women across various fields, from sports and culture to wellness and beauty, about what Emirati Women's Day means to them.
Sheikha Jawaher Bint Abdullah Al Qasimi
Director of FANN and Sharjah International Film Festival for Children and Youth
As an Emirati woman I feel empowered daily! Especially by recognising the immense progress that has been achieved in our society due to the visionary leadership of the UAE and the collective efforts of the nation. I draw my strength from the strong legacy of women who have paved the way for our generation. I also feel immensely blessed by our community support through all aspects of life. We are encouraged to pursue new heights whether in careers, families, education, or politics, and have been doing so with brilliance.
I love the cultural diversity, our openness to innovation, our remarkable heritage, our traditions, and how there is no limit to what we as a nation can achieve.
It reflects the essence of the UAE's ethos – a nation that has thrived on unity, cooperation, and collective progress. To me, this year's theme stands for supporting each other as women, wishing success for all, and building a greater future together. It is a celebration of unity, diversity, and the strength that comes from working together with a shared purpose. It's a recognition that our collaborative efforts today pave the way for a more promising and equitable tomorrow – not only for us but for the generations that will follow.
First and foremost Her Highness Sheikha Jawaher AlQassimi as an icon and as a person, a mother and a successful figure in the world, and of course my mother looking at different aspects and times of my life, she inspires me as a working woman, a mother, a wife and a friend.
My hope is to inspire future generations of women through media arts. This includes authentic storytelling which is what we do with the Sharjah International Film Festival and FANN, as well as leading by example, breaking stereotypes, enforcing positive role models, addressing social issues, nurturing talent, and creating opportunities and platforms for collaboration and education.
To always continue dreaming no matter what and that there is no limit or deadline for when those will come true. Everything comes at the right time and when it’s meant to be.
As an Emirati woman, I am deeply proud of the progress we have made since the inception of Emirati Women's Day in 2015. This day holds immense significance as it allows us to celebrate the remarkable achievements and contributions of women to our nation's growth and development.
Looking into the future, my hopes for Emirati Women's Day are ambitious. I envision this day evolving into a platform that not only celebrates our accomplishments but also serves as a catalyst for continued progress and empowerment. I see it only growing only bolder and bigger, with more and more achievements to celebrate, as we continue to elevate as women.
I believe the UAE is one of the greatest countries when it comes to supporting its people with their aspirations and goals. This is something that is implemented on a government level with various initiatives. Our leadership invests in its people and sees the success of each person as a success for the nation. Whether it is education, sports, arts, or any other field, the country has the best talent and best facilities, providing everything young people need to grow and make their dreams come true. UAE also leads by example; where we are today is the vision of our founders who dreamed and made their dreams turn into reality.
Yasmin Al Mulla
Artist, Designer and Co-Founder of YNM
How do you feel empowered as an Emirati woman?
As an Emirati female artist and designer, I feel empowered by expressing my creativity and culture through my work. Embracing my heritage and contributing to the art and design scene allows me to showcase the strength and diversity of Emirati women. This empowers me to break stereotypes and inspire others to pursue their passions fearlessly.
What do you love most about the UAE?
What I love most about the UAE is its harmonious blend of tradition and modernity, creating a unique and dynamic environment that fosters innovation and cultural richness.
The theme of Emirati Women’s Day 2023 is “We Collaborate For Tomorrow.” What does this theme mean to you?
The theme "We Collaborate For Tomorrow" signifies the collective strength of Emirati women coming together to create a brighter future. Through collaboration, we pool our diverse talents and perspectives, ensuring a prosperous and inclusive tomorrow for ourselves, our community, and our nation.
Which Emirati women inspire you?
Certainly, every ambitious, passionate, and dedicated Emirati woman inspires me. Their determination, resilience, and commitment to their goals serve as a constant source of motivation, reminding me of the limitless possibilities that come from pursuing one's dreams with unwavering enthusiasm.
How do you hope to inspire future generations of women in the UAE and beyond?
I aspire to inspire future generations of women by showcasing the power of pursuing one's passions, embracing one's cultural identity, and fostering collaboration. Through my work as an artist and designer, I aim to demonstrate that creativity knows no boundaries and that diverse voices contribute to a richer global narrative. By sharing my journey and experiences, I hope to encourage young women to fearlessly chase their dreams and contribute their unique perspectives to shaping a better world.
What advice would you give to your younger self?
I would advise my younger self to believe in the value of every experience, both successes and setbacks. Embrace challenges as opportunities to learn and grow, and trust in your own abilities even when faced with doubt. Most importantly, stay true to your passions and never underestimate the impact of your unique voice and contributions.
Emirati Women’s Day has been celebrated since 2015. How do you hope to see it progress into the future?
I hope to see Emirati Women's Day continue to evolve as a platform for celebrating the achievements and contributions of Emirati women across diverse fields. It should serve as a source of inspiration, fostering mentorship, collaboration, and dialogue among women of all ages. As it moves forward, I envision Emirati Women's Day becoming an even stronger catalyst for empowering women, promoting gender equality, and highlighting the pivotal role women play in shaping the UAE's future.
How do YNM’s ready-to-wear collections reflect Emirati women and Middle Eastern heritage?
My ready-to-wear label reflects Emirati women and Middle Eastern heritage by weaving traditional elements, colors, and patterns into contemporary designs. I draw inspiration from our rich culture, integrating intricate details that pay homage to our heritage while catering to modern preferences. By doing so, I aim to create clothing that not only embraces our identity but also resonates with global fashion sensibilities, showcasing the beauty and diversity of the Middle Eastern culture.
Asma Hilal Lootah
Founder of The Hundred Wellness Centre
The formidable support and empowerment we have as Emirati women is limitless. I am proud to belong to a nation with visionary leaders that embrace equality, who not only enable every woman the opportunity to thrive but recognise the pivotal role woman play in the social, economic, and political success of the UAE.
There is often a misconceived narrative that UAE women are supressed and passive, but we have never had to fight for equality. Our country’s fundamental belief, right from our humble beginnings to the thriving and cosmopolitan country we have created, is that men and women are equal partners. UAE women are pioneering leaders, innovators, entrepreneurs, and drivers of change and our voices resonate into every sphere of society.
What do you love most about the UAE?I hold so much love and pride for my country. We hold tolerance, generosity, and hospitality as important values which I believe is exemplified throughout our beautiful nation. We are a unified community, with family, kindness, and respect at the core of our culture. We have visionary leaders that not only believe and invest in the future of our country, but they believe and invest in us, ensuring we have a harmonious and safe environment, homes, care for the elderly, and education for all. Progress depends on how much people love their country, and when I look at how much we have achieved as a nation in just over 50 years, I feel so proud to call this amazing country my home.
The theme of Emirati Women’s Day 2023 is “We Collaborate For Tomorrow.” What does this theme mean to you?Our future is collaborative and as women, we are powered by an inherent love, instinct, education & desire, to create and build. I believe our purpose is greater than ourselves and when we work hand in hand together, with commitment and purpose, fuelled with kindness, we are a driving force behind any change in the world. I feel honoured and privileged to play my part in forging and working together towards a brighter and prosperous future for all, and generations to come.
Which Emirati women inspire you?My mother. She is my inspiration, a symbol of fortitude, resilience, and love. She has raised me with unconditional love and gave me and my siblings the gift of ambition and empathy and instilled determination into us from her own experiences in life, and constantly teaches us to never curb our aspirations or compromise on our dreams and potential. I am privileged to be surrounded by incredibly strong and inspirational women in my family, that inspire me every day with their fierce work ethic, prowess, and spirited devotion.
How do you hope to inspire future generations of women in the UAE and beyond?I hope to inspire them by supporting and encouraging them to aspire to feel that there is no limit to what they can do or achieve. To believe in themselves, embrace their dreams, and realise their purpose, and make it happen. Don’t follow the trend, be the trendsetter.
What advice would you give to your younger self?"Everything will work out in the end!" Life only exists in the present moment, let go and enjoy it. You can’t change the past and the future isn’t here yet, and therefore not in your control. This is a powerful reminder to have trust and faith that things will ultimately work out for the best.
Emirati Women’s Day has been celebrated since 2015. How would you like to see it progress into the future?We must celebrate, give thanks and recognition to our foremothers – they are our heritage. The legacy of women that came before us, laid the foundations from such humble beginnings and without their strength and resilience, in far more constricting circumstances, none of us would have the privilege we enjoy today.
How do you feel The Hundred Wellness Centre is changing the conversation surrounding mental health in the UAE?At The Hundred Wellness Centre we believe that small steps and actions can make a big impact and create a wave of change. Our team has an amazing collective energy, one that exudes a kind, supportive and non-judgemental attitude, and environment for all who enter our doors. It’s not just the therapies we offer that empower wellness, it is the compassionate culture of our team and welcoming spirit. I like to think that we have created a serene, calming, and inclusive space for our clients and guests, one that empowers them, whether that is simply relaxing in the tranquil garden, feeling free to meditate in the open space or just enjoying a simple yet nutritious meal. I believe our small acts of kindness at The Hundred can transform the world.
Hana Al Nabulsi
Athlete
I feel empowered doing what I do. I live in a man's world, as do all women in sport, so we are proving time after time that the sports world is embarking on a new path. I feel empowered by recognising and witnessing the persistence of women in sport on a daily basis. Being part of that change alone is empowering. It’s beautiful to see women in sport is rising, especially within the UAE.
The UAE is and has always been a visionary country; we are built on thinking ahead, breaking the status quo and creating the unimaginable. I love what UAE stands for, it's inclusive, progressive, and the land for turning dreams into realities.
We are the present and we are the future. What we do now will create a concrete map for the future.
Dr. Suaad AlShamsi, Abeer AlKhaja and Safiya Alsayegh.
I hope to inspire them through my journey and determination. With having a "normal" sports background, then going from an amateur to an elite athlete, I never believed in the cliché term “impossible.” I like to debunk myths people convinced themselves on. This is where perception changes and belief walks in; and that’s all you need to do anything, frankly. So throughout my journey I make sure to stay real and open about everything: the hardships, the wins, the anxiety that creeps up, and the truth of it all. I hope my raw journey inspires all those that wished for something or feel lost to build the life that no longer holds dreams, but holds goals.
Keep your head up, and don’t stop believing.
I’ve been seeing the progress, and it’s been beautiful. We need to keep acknowledging and supporting the women of today, for the women of the future.
You don’t need to start young, you can start whenever you want to. Just start.
Fatma Al Otaiba
Designer and Founder of Odeem
The empowerment I feel is a combination of the opportunities available to me, the support from my community, and the progressive approach of our nation. It is an exciting time to be an Emirati woman, and I am optimistic about the even brighter future that awaits us.
Its commitment to safety and the well-being of its residents, alongside its profound respect for family, culture, and tradition, has carved out a distinctive identity. Balancing modernization with a reverence for heritage, the UAE thrives while staying rooted in its core values.
Being an Emirati woman, the concept of "We Collaborate For Tomorrow" on the occasion of Emirati Women's Day holds immense significance for me. This theme resonates deeply with my values and convictions. For me, it encapsulates a vision of solidarity and empowerment, where women join forces to elevate and bolster each other as they tread toward a more illuminated future.
As an Emirati woman, I'm truly motivated to play my role in this collective endeavor of fostering mutual upliftment and support. This involves fostering opportunities and nurturing enterprises led by women. Together, remarkable milestones are within our reach, allowing us to mould a future that mirrors the principles of empathy, parity, and prosperity for all.
I am inspired by our older generation, our grandmothers, our mothers because they embody strength and resilience. We have grown up around them and have been blessed so they are the DNA of what we have become today as women.
The most compelling way to inspire others is to be a visible example of what’s possible. By showcasing your achievements, overcoming challenges, and continuing to live out your dreams.
Age is but a number. There is always time to learn, change, and grow. It is never too late, just start.
Looking ahead, I aspire to see Emirati Women’s Day continue to shine a spotlight on the remarkable achievements of Emirati women, not just within the borders of the UAE but on a global scale. This celebration should serve as a reminder of the invaluable contributions these women have made to society, across various fields and sectors.
I partnered with Emirati jewelry designer, Alia bin Omair, to conceive pieces that intricately weave traditional essence. This creative journey encapsulates genuine authenticity and profound significance. By fusing historical inspiration with modern aesthetics, our creations embody a seamless blend of heritage and contemporary appeal.
Alia Al Banna
Co-Founder of RollDXB
I feel empowered as an Emirati woman to live my dreams and to accomplish them. Emirati women today have proved themselves with their hard work. The UAE is fortunate to have a great leadership that supports our growth. We are truly lucky in this respect.
I love the culture of the UAE and the diversity with all the expats. The harmony in which we all are living and thriving is something great about the UAE.
Mariam al Mansoori, the first fighter pilot, inspires me because she broke a mould and entered a field which was viewed as a male-dominant field. And I believe we Emirati women should all look at one another as role models - whether they are working or mothers - as we all bring something for the other to learn from and help elevate one another. We shouldn’t compete, but rather lift each other up.
I would advise all young girls to never restrict their potential; explore diverse interests and avoid blindly following trends. Pursue careers that genuinely ignite your passion. Remember, challenges are valuable learning experiences that can propel your growth. Instead of waiting for opportunities, proactively work hard and map out a clear plan to guide your journey towards them.
If I could go back in time and give my younger self some advice it would be to always see challenges and setbacks as valuable learning opportunities on your journey to success.
It means that we can celebrate all other Emirati women and myself for all the accomplishments we have achieved so far. There are so many Emirati women out there that have accomplished more than I have, and I am proud of every one of them. I am proud to come from a country where women have excelled in every field. Emirati women are determined and consistently breaking barriers and challenging stereotypes, especially when it comes to pursuing their goals and dreams.
In 2021, after many years of roller-skating around the streets of Dubai and being an instrumental part of this fast-growing community, I launched RollDXB with my sister Reem. RollDXB is the region’s first and only indoor roller-skating disco venue, which became an instant business success and continues to go from strength to strength. It came with its fair share of challenges and it’s important to acknowledge that gender disparities persist in certain industries. As women with limited technical backgrounds, we faced challenges when dealing with certain contractors in the early stages of our venture. While some supported and helped us with our growth, others posed difficulties. We maintained positive relationships with our suppliers, and our interactions with certain contractors offered valuable insights and learning opportunities over the time.
Asma Al Janahi
Athlete
The UAE has always been supportive of women and put them in the highest roles in all fields. We do not have such a concept that you cannot do something because you are a woman. We are blessed to have everything we dream for.
The UAE is my home, and I love the values, the culture, the leadership, the safety. It's hard not to love everything about the UAE, really.
I always strive to contribute to the next generation of Emirati athletes especially young women to represent the UAE at international and world-class level, as an athlete and coach. This is in fact my ultimate goal, and that’s exactly what it means for me.
Sheikha Maitha bint Mohammed al Maktoum, as a great example of a great Emirati athlete.
Through nurturing the youth with their talents, leading by example and supporting each other.
To believe in myself more.
In the sports field, I have witnessed a massive change in women's participation in terms of numbers and at different levels. I’d love to see more high-achieving international-level athletes representing our nation.
It's a big responsibility and honour to carry the UAE flag. My hope is that I can be a good ambassador showcasing our values, culture and fair play in international events and diverse platforms like Ironman races.
Nada El Amrani
Founder of Matia Natural
Raising three Emirati daughters, I bear the responsibility to exhibit to my daughters, who represent the future generation of UAE, how to effectively balance the roles of a mother, a wife and an entrepreneur while also contributing positively to our community.
What do you love most about the UAE?The UAE exemplifies numerous commendable qualities, which I personally value and consider a model to follow in my personal and professional life, such as the spirit of giving and its humanitarian endeavours. The UAE prides itself on fostering tolerance and harmony among various nationalities and the country’s leadership inspires everyone to achieve great things with their relentless pursuit of excellence and progress. Additionally, the UAE promotes gender inclusivity by the presence of women in diverse professional domains, and continually supports their contributions to the advancement of this exceptional nation.
The theme of Emirati Women’s Day 2023 is “We Collaborate For Tomorrow.” What does this theme mean to you?This year, Emirati woman’s day coincides with the year of sustainability in the UAE and COP28 will also take place in the UAE this November to address matters related to climate changes. I think now is an opportune moment to join hands and work towards making the UAE a global leader in sustainability. I believe it is important to be mindful and conscious about our purchasing decisions in a way that prioritises the protection of our well-being, the environment, and the welfare of future generations. We must utilise our creativity and ingenuity to foster locally produced goods in a sustainable manner to ensure the future prosperity of this great nation.
Which Emirati women inspire you?Her highness Sheikha Fatma bint Mubarak, mother of the nation, is a huge inspiration for me. Besides her big heart and soul, along with being a humanitarian figure, Her Highness has played a supportive and motivating role for all women in the UAE. Recognising the importance of education for women, she emphasises its necessity in fostering societal development and progress. She firmly believes that women’s empowerment and their active participation in various professional fields are vital for achieving a sustainable society.
How do you hope to inspire future generations of women in the UAE and beyond?The concept of establishing Matia Natural, a locally made skincare brand that is both socially and environmentally conscious, presents an opportunity for women to contribute to the self-sustainable economy in the UAE by promoting local manufacturing and fostering innovation. Matia Natural has made it achievable and viable to initiate a business from ground up, based solely on an idea, as long as there is passion, knowledge and altruistic intentions to serve the community and uphold ethical values.
What advice would you give to your younger self?I am very proud of what I have achieved in my life, but if I could give my younger self any advice it would be to place a greater faith in my intuitions and refrain from being too harsh on myself. Trust your judgement and pursue your passions.
Emirati Women’s Day has been celebrated since 2015. How do you hope to see it progress into the future?I anticipate seeing a greater number of successful and accomplished Emirati women entrepreneurs defying challenges, innovating, breaking records, and inspiring not just their fellow Emirati citizens but also women worldwide. We will continue to see governmental support to women achievers and local brands, as we have witnessed with Ether, a subsidiary of the Aldar government company. They offer space and complete services in Yas Mall so up-and-coming UAE brands can showcase their goods inside UAE, giving them the opportunity also to go overseas in the near future.
Your skincare brand Matia Natural takes a planet-friendly approach. How are you motivated by the UAE’s commitment to sustainability?The success model of UAE has always served as a source of inspiration to Matia Natural. This includes incorporating cultural diversity in our products, striving for excellence by carefully selecting high quality and ethically sourced raw ingredients for our formulation, and promoting transparency by providing accurate information to help consumers make informed purchasing decisions, ultimately leading to reduced waste on the planet. Achieving sustainability is a gradual process and a long-term objective and commitment of ours. Matia Natural is dedicated to making all the required adjustments in alignment with the brand’s journey and in support of the UAE’s vision for sustainability.
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