This season, Chanel unveils a vision of poetic elegance. Flowing pastels and glistening gold lamé evoke the ethereal beauty of Deauville’s skies and its cinematic allure, seamlessly blending timeless romance with a contemporary edge.
Deauville held a special place in Coco Chanel's heart. It was here, accompanied by watercolour skies and crisp ocean air, that she first captured the spirit of allure that drives the Maison today. Not only a whimsical source of inspiration, the seaside town marks the location of Chanel's first boutique. “Deauville is where everything started for the House. 1912, the creation of her hat shop and then very quickly the first clothes with their visionary, radical style. It’s where it all began for Gabrielle Chanel," explained Virginie Viard at the unveiling of the collection. “It’s a very warm collection, with layers of materials, colours and volumes. It pays tribute to Deauville, the legendary place where Gabrielle Chanel’s destiny changed forever.”
Photographer: Carla Guler | Stylist: Sofia Lazzari Editor: Kelly Baldwin | Fashion Assistant: Florence Webber | Models: Dee At Models 1 And Jimai At Prm Agency | Local Producer: Charlotte Rycroft At A&R Creative | Makeup Artist: Stefan Jemeel Using Autumn/Winter 2024 Makeup Collection By Chanel | Hair Stylist: Lauraine Bailey at Evolved Artists | Stylist’s Assistant: Marta Diaz | Lighting Assistant: Danny Walker | Production: A&R Creative Production
From The September 2024 Issue of MOJEH
