Mojeh

Chanel SS24 Brings Florals And Femininity To The Concrete Jungle

Mar 18, 2024 | 2 min read

Chanel takes city living to new heights, elevating the everyday with emblematic embroideries and tweed tailoring

Chanel takes city living to new heights, elevating the everyday with emblematic embroideries and tweed tailoring

MOJEH juxtaposes the flowing florals and multicoloured tweed of the Chanel spring/summer 2024 collection with stark surrounds for the March issue, the spring-ready suiting interrupting harsh architecture and moody greys. The collection is at once casual, wearable and refined and is inspired by Coco Chanel's vacations at Villa Noailles in the south of France. Virginie Viard compiles 1920s glamour and a contemporary, new-age approach to dressing into a collection that not only pays homage to the House but to the Chanel woman, past and present. Explore the shoot in the gallery above and in MOJEH's March issue.

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