Over 11,000 people have died as a result of a massive earthquake that struck Turkey and Syria on 6 February. Pleas are pouring in from around the world to donate to those in need, whether through food, supplies, financial aid or clothing. Fashion labels are among those donating resources to victims.
Dubai-based label The Giving Movement has sent 8,000 pieces of clothing including much-needed hoodies, jackets and windbreakers to help the displaced stay warm during harsh winter temperatures. The Giving Movement is an eco-friendly streetwear brand from Dubai that donates $4 per item sold, with proceeds going towards children in need. The homegrown label has called upon other brands to step-up and do their part - namely Namshi, PANGAIA and Nike - and nominate three brands each themselves.
Turkish streetwear brand Les Benjamins has delivered apparel to the affected areas and is cooperating with non-government organisations to ensure donations reach those in need. "As Les Benjamins, we are deeply saddened by two heavy magnitude earthquakes that took place in Kahramanmaraş and affected Hatay, Adana, Osmaniye, Diyarbakır, Adıyaman, Malatya and Şanlıurfa. We act in cooperation with official institutions and NGO's to heal the wounds together," it shared in a statement. In addition, Les Benjamins urged its Instagram followers to donate and shared information on how they can help the worsening situation.
Art Dubai, the region's leading international art fair, will donate 50 per cent of online ticket sales to official charities helping victims across Turkey and Syria. Amazon, Apple and Google have released statements regarding their contributions, with the former supplying truckloads of supplies and saying "over the coming days, we’ll work with local organisations and disaster-relief groups to identify on-the-ground needs."
