The founder of Klekktic, Heba El Habashy is redefining the Middle Eastern interiors space with her luxury made-to-measure furniture brand. So how does she spend her day?
I wake up... at 8am. I never used to be a morning person but now I love to get lots done in the first hours of the day before I have to pick up my son from nursery.
My morning routine consists of... lots of coffee – I’m an addict! Then I head to work right away, where I’ll check on production with our partner factories or meet with clients in our space.
My typical day... is extremely packed. I’m responsible for production, product development and R&D, and I love testing samples and getting feedback from visitors. I also might have to meet with our partner factories and make sure the production side of the business is going well, or meet with interior designers or developers who need more focused attention than the average customer who shops online. It’s non-stop.
My go-to working wardrobe consists of... solid basics. I usually wear sweats (I love Pangaia) when I go for production visits or to factories. Otherwise it’s a white T-shirt and jeans on most days, accessorised with statement shoes, sunglasses or bags.
My go-to beauty look for the 9-5 is... very simple as I’m not a big makeup person. I start with a good sunscreen and apply some Shiseido stick concealer where needed, and I love the Becca cheek tint – they went out of business last year so I had to stock up! I’m probably the only person I know that doesn’t wear mascara everyday – I prefer the look of a lash curler or even a clear mascara just to provide some lift.
For lunch I eat... either a salad or a larger home-cooked meal depending on how hungry I am!
What I love most about my job is... engaging with customers. It’s extremely rewarding and is what makes me the happiest.
And what I enjoy the least is... admin. Also accounting, website edits and anything else that involves checklists of paperwork.
When I get home I... chill with my son and my husband, have a meal, take a walk or sometimes just relax.
I couldn’t live without... my family. They are everything and more to me.
When I feel stressed I... try to sleep on it – I find everything feels better when you wake up. If it’s really bad, I go to a spinning class.
If I wasn’t in my current position... I would be working in a venture capital fund. That's what I did before founding Klekktic and I really enjoyed it tremendously. Follow Klekktic on Instagram and shop here
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