OUR SUMMER VAYCAYS ARE SORTED AS AIRBNB LAUNCHES ITS NEW LUXURY TRAVEL PLATFORM - COMPLETE WITH CONCIERGE, LOCAL GUIDES AND VIP 'TRIP DESIGNERS'
Sneaking in just before the summer holiday hiatus, and following in the footsteps of bespoke travel companies, like Scott Dunn and Abercrombie and Kent, Airbnb has added a new tier to its travel arm, Airbnb Luxe.
With a view of reimagining luxury travel, the premise is to make it more bespoke, more personal and more accessible. Originally evolving from air-beds and sofa surfing to more upmarket boutique hotels, the extension corners an increasingly solvent luxury market.
