Your Front Row Seat To Prada’s SS21 Pre-Collection Show



July 2020

Prada SS20

In fashion’s new digital realm, it doesn’t get much better than a virtual presentation that gives us front row access to the latest looks — and this afternoon, we’ll be tuning into Prada’s Multiple Views SS21 presentation (now known as ‘The Show That Never Happened’) which takes place at 4pm, UAE time. 

Streamed live from Milan, Prada’s digital showcase will unveil looks from the men’s SS21 and the women’s SS21 pre-collection, which is split into five unique chapters and conveyed through five different interpretations.

For each chapter, Prada has called upon creatives from across the globe to offer their point of view on the collection, via the medium of film. The artists include; Terence Nance, Joanna Piotrowska, Martine Syms, Juergen Teller and Willy Vanderperre.

For a first glimpse at the collection, you can watch the short films from each participating artist on @Prada’s Instagram, before the big reveal at 4pm, below. True to Miuccia Prada form, you can expect an eclectic and forward-thinking array of style.

Sit back, relax and enjoy your e-pass to the presentation — dressed top-to-toe in Prada, of course. 

Prada’s Multiple Views SS21 presentation will be begin at 4pm, tune in via the live stream above. 

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