All eyes are on Milan Fashion Week, as Miuccia Prada and Raf Simons reveal their first co-designed collection for Prada. Here, you can watch the highly-anticipated spring/summer 2021 presentation
Back in July, Prada proved that digital fashion can be just as powerful as the real-life runway when the Italian fashion house streamed a standout film for its pre-SS21 collection. Fast forward to September, and Prada once again opted for a virtual experience that is already one of most talked about events on the calendar.
Originally planned as a physical show, the digital SS21 presentation showcased Raf Simons’ debut for Prada — after it was announced in February that the Belgium designer would join the house as co-creative director, alongside Miuccia Prada. After the live streaming, the duo engaged in a conversation and answered a series of questions that had been submitted from fans, followers and fashion insiders.
Streamed on September 24 across the world, you can re-watch Prada’s SS21 presentation below.