Farfetch Returns to Sole DXB



December 2019

Farfetch for Sole DXB

With Sole DXB in full swing, it’s time to check out Farfetch’s effortlessly cool collaboration, showcasing in d3… 

For a second year in a row, luxury e-commerce platform Farfetch have teamed up with Stadium Goods to present the most sought-after trainers and streetwear products at Dubai’s street culture festival, Sole DXB 2019. 

Travis Scott x Nike Air Jordan 1 

Hosting an interactive space celebrating all things streetwear, the partnership will debut the colourful collaboration between Stadium Goods and Brooklyn based Smalls Studio, a curation of must-have pieces; including Travis Scott’s Astroworld tour merchandise, the in-demand Yeezy colorways, Nike Off-Whites and Supreme collectables.

Nike LD Waffle for Stadium Goods x Farfetch

“We are looking forward to being part of Sole DXB for the second year in a row” said Edward Sabbagh, Managing Director for Farfetch Middle East.

“We know our customers in the region are huge streetwear fans and, through our partnership with Stadium Goods, we have ensured that our selection of inventory will provide an unparalleled and unforgettable shopping experience this year.”

Farfetch x Sole DXB campaign

In honour of Sole DXB, Farfetch also created a streetwear campaign; capturing a cast of Dubai and Saudi Arabia-based creatives in the Middle Eastern desert.

The campaign featured Nigerian musician and producer, Santi,  Saudi fashion model Yasser A Alzhrani, Belgian-Congolese stylist Jennifer Kolomoni and Dubai creative Mackenzie Fields. 

Sole DXB is at Dubai Design District from December 5 to 7; Soledxb.com

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